BUSINESS: ICYMI Healthcare Branding and Smart Glasses Experts Join VM Summit Program By Staff Friday, February 14, 2020 10:09 AM (L to R) Stephen Lake and Mark Pappas NEW YORK—Mark Pappas, an expert in healthcare marketing and branding and Stephen Lake, the CEO of a fast rising smart glasses startup, will offer their unique perspectives on the dynamics of new technologies and consumer behavior at the Vision Monday Global Leadership Summit program, “The Future of Healthcare: Beyond 2020.” Pappas is senior vice president, growth & innovation, CMI/Compas, one of the largest healthcare media and marketing agencies in the U.S. He is a catalyst within CMI/Compas to spark and drive innovation forward.Pappas is responsible for bringing new and unique opportunities to clients and works alongside partners to create new offerings, keeping on the cutting edge of technology, media and advertising. He has been responsible for many firsts for the pharma marketing industry while at CMI/Compas, stemming from his strong relationships with leading emerging media companies and pharma clients paired with his early-adopter mentality and passion for technology. At the VM Summit, Pappas will talk about how new technologies and trends in social media are changing how patients expect to hear from brands, which offers many opportunities for healthcare brands to form deeper relationships with their key customers. People consume healthcare information via their screens and voice assistants, and it’s important for a brand to be where they are. In this presentation, Pappas will share examples and top-line case studies of the unique ways healthcare brands are communicating today.Lake is the co-founder and CEO of North, a smart glass startup. A natural-born entrepreneur, Lake started his first company at the age of 12. Later, he focused on hardware during his time at the University of Waterloo where he studied as a Loran Scholar, and on robotics at the Swiss Federal Institute of Technology Zurich (ETH Zurich).Under Lake’s leadership, North has grown to more than 200 employees, dozens of patent filings, $170 million in venture funding from world-class investors such as Amazon Alexa Fund, Intel Capital, and is now looking toward building the future of eyewear with its newest product, Focals 2.0, which is set to launch later this year.(Clockwise from top left) Summit speakers include Mony Iyer, Jo Natauri, Michael Dowling, Maxwell Kahn, Jennifer Esposito, Kip Webb and Stu MacFarlane. The VM Summit program will feature some of healthcare leading voices, such as Northwell Health's CEO Michael Dowling, who heads one of the nation’s largest private health systems; Maxwell Kahn, president of Coresight Research, an expert in retail technology and customer experience; Kip Webb, MD, MPH a pediatrician, professor and business leader who is an advocate for patient-centric, affordable, reliable and transparent healthcare; Stu MacFarlane, chief marketing officer for Internet Brands Health, which includes WebMD, Demandforce, Officite, iMatrix and Vitals.Other prominent voices at the VM Summit include Mony Iyer, vice president, specialty healthcare services, Walmart Health and Wellness, who will share a look inside Walmart’s newest Health Center, which is offering a new approach to healthcare services; Jennifer Esposito, vice president, health for Magic Leap, who will discuss how the company is building the next generation of computing, spatial computing, creating 3D imagery to visualize data, run simulations and train doctors and other professionals; and Jo Natauri, partner and global head of healthcare investing for Goldman Sachs’ Merchant Banking Division (MBD) will present the view from the vantage point of today’s major global investors toward the fast-changing healthcare space, talking about which types of business models are getting their attention, and how consumer expectations and new technology is impacting the field. Click here for additional details about these speakers.The Vision Monday Global Leadership Summit is an exclusive live event that will be held March 25 at The Times Center in New York. Now in its 14th year, the VM Leadership Summit attracts senior industry executives, optical retailers, leading eyecare professionals, suppliers and key opinion leaders from the worldwide optical industry. The program, “The Future of Healthcare: Beyond 2020,” will illuminate the dynamic changes coming on stream in the healthcare field and examine the opportunities for vision care and optical to play a broader, more significant role in it.To learn more about what attendees will learn at the VM Summit, watch the video below featuring VM editors Marge Axelrad and Andrew Karp. Essilor, Luxottica and VSP Global are Platinum Sponsors of the 2020 VM Leadership Summit. Gold Sponsors include CareCredit, EyeCarePro, GPN, Patch and Think About Your Eyes. Alcon and Ocuco are Silver Sponsors.Registration for the VM Summit is available now at www.visionmonday.com/Summit. Additional Summit speakers will be announced soon.