ATLANTA—Visioneering Technologies, Inc., (VTI) has added New Era/e-dr. as the company’s latest authorized distributor partner for the NaturalVue (etfilcon A) Brand 1 Day contact lenses. “We are extremely excited to be partnering with New Era/e-dr.,” said Mike Tilleli, national sales director for VTI. “Our companies share the same goal of delivering high quality products and superb customer service. We believe that New Era/e-dr. will complement our current distributor network, further allowing us to meet growing demand and offer more opportunities for more patients to enjoy the benefits of NaturalVue products.”

All new orders for NaturalVue brand products can be placed directly through one of several convenient options, including:

  1. Order online at

  2. Order by phone by calling (800) 540-0337, Monday through Friday 8:30 a.m. to 5:30 p.m. CT

  3. Order by fax at (800) 338-9380.

  4. LenScan - point, scan & click to upload orders directly to your shopping cart

  5. Speak directly to a New Era/e-dr. customer service representative at (800) 540-0337, Monday to Friday 8:30 a.m. to 5:30 p.m. CST. Order deadline for shipping the same day: 4:00 p.m. CST.
In business for over 100 years, New Era/e-dr. is one of the nation’s long-standing distributors of optical products in the U.S. In 1998, New Era/e-dr. pioneered e-commerce to eyecare professionals.

“We are thrilled to provide our customers with the VTI portfolio of products,” said Herb Natkin, CEO/owner of New Era/e-dr. “Their innovative technologies have been well received by practitioners and fit in perfectly with our suite of offerings. Our goal is to provide products, services and tools that drive growth and profitability among practitioners. By partnering with VTI, we now offer our customers another way to differentiate their practices.”

For additional information or with questions on placing orders, contact VTI at 1-844-884-5367, ext. 116, or a New Era/e-dr. representative.