BUSINESS The Vision Council Releases Consumer inSights Q1 2022 Report By Staff Wednesday, May 11, 2022 12:24 AM ALEXANDRIA, Va.—The Vision Council today releases the Consumer inSights Q1 2022 Report, the first published report from The Vision Council’s new inSights Research Program, which was announced last week. The Consumer inSights Q1 2022 Report includes a summary of an all-new consumer survey about vision correction, eye exams, eyeglasses, contact lenses, readers, and plano sunglasses. The survey was fielded to 15,015 respondents in the first quarter and the data is representative of the general U.S. adult population. Data collection for the Q1 2022 wave of the survey occurred between Feb. 24 and March 28, 2022. The fielding window was compressed for this quarter, but going forward, 5,000 completed surveys will be gathered each month and reported on a quarterly basis. In an effort to better serve members with more accessible, useable data, the report is available in PDF format and as a PowerPoint slide presentation. The Consumer inSights Q1 2022 Report is available in The Vision Council’s updated Research Download Center, which has been redesigned to offer a streamlined and intuitive user experience, enabling members to quickly download free reports with fewer clicks. The Consumer inSights Q1 2022 Report is available to members of The Vision Council as a complimentary download and to non-members to purchase for $3,000. “We are thrilled to release the Consumer inSights Q1 2022 Report,” said Alysse Henkel, director of Research Data and Analytics at The Vision Council. “Members will immediately notice the new look and layout of the report, which includes bold, easy-to-read data visualizations and succinct but thorough analysis of our survey results. “Additionally, for the first time, we have net promoter scores—which are effective measures of patient satisfaction—available for eye exam providers and eyewear purchases. Furthermore, the Consumer inSights+ reports, available for purchase, offer even more granular data for members who want to examine the survey results from every angle,” Henkel said. Source: Consumer inSights Q1 2022 Report A few key takeaways from the Consumer inSights Q1 2022 Report include: Vision Correction: 204.1 million U.S. adults (79 percent) use a form of vision correction— including eyeglasses, prescription sunglasses, reading glasses, and contact lenses. Managed Vision Care: 2 of every 3 of U.S. adults (170.5 million) have some type of managed vision care coverage. Eye Exams: 59 percent of U.S. adults (151 million) reported having an eye exam within the past 12 months. Eyeglasses, Lenses and Frames: 85 percent of those with a recent eyeglasses, lenses, or frames purchase said they bought in-person while 14 percent said they bought their eyewear online. More than 1 in every 3 adults (36 percent) reported paying $99 or less out-of-pocket for their glasses, lenses, or frames. Contact Lenses: Contact lens purchases were more likely to be online compared to the other vision correction products, with an online purchase rate of 38 percent compared to 57 percent in-person. Readers: Nearly 1 in every 4 U.S. adults use readers—62 million people. Plano Sunglasses: More than 1 in every 4 U.S. adults wears plano sunglasses—67.2 million people. The Consumer inSights reports do not contain market size estimates. The Vision Council will release a new report, Market inSights, in Q4 2022 that will include market estimates and forecasts for key product categories. The Market inSights reports will be informed by this consumer survey as well as additional data sources used in the updated methodology. In addition to the Consumer inSights Q1 2022 report, The Vision Council has also released the Consumer inSights+ reports, a series of detailed demographic data tables that provide an in-depth view of the consumer survey results. The following categories of Consumer inSights+ data tables are available for purchase in the Research Download Center: Vision Correction; Managed Vision Care; Eye Exams; Eyeglasses, Frames and Lenses; Contact Lenses; Readers; and Plano Sunglasses. The Vision Council announced its new inSights Research Program in May 2022. The Consumer inSights Q1 2022 report is the first research publication, and additional reports will be released throughout the year. For more information on the program, including an overview of the new report categories and release timing, click here. Powered by a modern analytics platform, the program includes all-new research reports developed from updated consumer and market data sources and methodologies. The Vision Council inSights Research Program will provide a comprehensive perspective on the state of the vision care industry through quarterly consumer survey reports; quarterly eyecare provider survey reports; quarterly in-depth special reports on eyewear and eyecare products and topics important to members; and an end-of-year market estimate and industry forecast. To learn more about The Vision Council inSights Research Program, members of The Vision Council and the larger industry are invited to attend an informational webinar on Tuesday, May 24 at 2:00 p.m. EST, hosted by Alysse Henkel. During the webinar, Henkel will provide an overview of the program and answer questions. To register for the webinar, click here. For more information on The Vision Council inSights Research Program, click here.