ST. LOUIS—Studio Optyx has announced that it is the exclusive U.S. distributor of French brand ba&sh eyewear, made in collaboration with Seaport ODLM. Studio Optyx will introduce the collection to the U.S. for the first time with a first official showing at Vision Expo West 2023 in Venetian Suite #35-205. Founded in 2003 by best friends Sharon Krief and Barbara Boccara, ba&sh is a feminine brand of luxury clothing and accessories. With help from Seaport ODLM, ba&sh’s first eyewear collection was launched in 2016.

The ba&sh brand became international in 2018 when they opened their first concept store in New York City, and they have since expanded to 288 points of sale around the world.

Jack Erker III, president and CEO of Studio Optyx Inc. said, “Studio Optyx is proud to announce a partnership with Seaport ODLM, serving as the first and exclusive U.S. distributor of ba&sh eyewear. As a family-business, it is important that our values align with our partners, and we've been continuously impressed by Seaport ODLM and ba&sh's commitment to quality, style and detailed craftsmanship. We are honored to be part of the eyewear collection's debut in the US, and excited to add the Parisian brand to our current collections, which includes Erkers1879, NW77th, Tocco and Monoqool.”

Guillaume Kessous, CEO, Seaport ODLM, said, “Seaport ODLM is thrilled to be partnering with Studio Optyx, which becomes our exclusive distributor for ba&sh eyewear on the U.S. market. Like us, Studio Optyx is a family company, where product quality and customer satisfaction are at the core of everything we do.

"We are delighted to be working together and are confident that ba&sh eyewear will thrive in the United States thanks to Studio Optyx. The brand is having great success in the U.S. and will continue to open new stores in the future. ba&sh lovers will now be able to wear their favorite brand’s glasses,” Kessous said.