SOUTHFIELD, Mich.—SEE Eyewear has partnered with comedian, actor and host Howie Mandel on a new capsule collection of handmade, Italian eyewear. The SEE x Howie Mandel collection officially launched in all 44 SEE stores and on the SEE website on July 20, with the tagline “This is Howie SEE.” This is SEE and Mandel’s second collaboration; the first collection launched in November 2020, as reported by VMAIL. Made up of both acetate, metal and combination styles, the collection features eight optical styles priced from $339 to $399.

A portion of sales from this collection will be donated to HFC, Seth Rogen and Lauren Miller Rogen’s national nonprofit organization that cares for families impacted by Alzheimer’s disease. HFC also aims to impact the next generation of Alzheimer’s advocates to be leaders in brain health research and education.

Richard Golden, SEE founder and CEO, said, “I have always not just admired Howie’s incredible wit, but also his deep compassion which comes along with the causes he puts energy into. Howie has an incredible sense of style and I’m honored by how he’s gravitated to our SEE brand. We couldn’t be more flattered that he wanted to do this collaboration as there isn’t anyone more ideal.”
Randal Golden, SEE co-founder and EVP said, “The highest quality materials were used in the manufacturing of the collection. All pieces are handmade by the finest craftsmen in Italy. We collaborated with Howie on these styles that fit his image and signature look perfectly.”
Howie Mandel said, “I’m thrilled to be partnering with SEE for my Howie See 2021 collection, which hopefully reflects the perfect vision of fun and style while helping to raise funds for Alzheimer’s family care and support. I am excited and I believe you will be excited. Everyone will be excited, you’ll SEE.”