ROME and LONGARONE, Italy—Italian luxury house Fendi and Thélios have announced the signing of an exclusive partnership for the design, development, production, and distribution of the Fendi's eyewear category. Both Fendi and Thélios are housed under LVMH. The first release under this partnership will be the Fall/Winter 2021 collection, which includes both sunglasses and optical frames. The collection will be available in Fendi stores and Fendi.com, as well as within Thélios’s selective distribution network in July.
In an announcement, Thélios stated, "This partnership marks a significant step for both LVMH Maisons, joining forces to enhance the desirability of Fendi Eyewear, establishing it as a leading brand in the luxury eyewear segment... The shared commitment of Fendi and Thélios to outstanding design, Italian craftsmanship, unique visual merchandising and selective distribution will bring forth exceptional eyewear and enrich the customer
experience."
Serge Brunschwig, Fendi CEO, said, “We are proud to start this new adventure with Thélios, who in parallel to Fendi, is truly committed to Italian craftsmanship, creativity, and innovation. I’m confident that this new partnership will mark a successful new chapter of Fendi's long history in eyewear."
Safilo Group previously distributed Fendi Eyewear; the brand's July 1, 2021 exit was announced in 2019, as reported in VMAIL.