By By Zvi Pardes, EyeCarePro.net, Contributing Editor
Monday, November 11, 2019 12:28 AM
EyeCarePro, which works with optometric practices on their web and digital presence, started ODSpecialty because we were working with clients who more and more weren’t being served by our general marketing format. They were less interested in general care patient growth and had specific medical services they wanted to make a larger part of their practices. There was nothing out there to make this happen for them, and it took a specialized content approach to make it happen.