Specialized Optometry

By By Marge Axelrad, Andrew Karp, Mark Tosh and Brian Dunleavy
Monday, November 11, 2019 12:30 AM NEW YORK—We are living in an age of specialization. Today we can get virtually anything we want from a business whose only business is delivering a certain type of product or service, whether it’s a vegan restaurant or Victoria’s Secret. Optometry, like many medical professions, is being reshaped by the specialization trend. Modern living has changed the way we use our eyes, and many optometrists, particularly those in private practice, have responded by developing specialties to address specific patient needs. Some specialties, such as pediatrics and low vision, have been long established in optometry, while others, like dry eye management and neuro-optometry are more recent additions. Yet all seem to be benefitting from the advent of new technologies and treatment methods which are bringing exciting changes to vision care.

Playing Their Cards Right

By By Marge Axelrad: Editorial Director
Monday, September 21, 2009 12:00 AM NEW YORK – The players within the “value” segment of the optical retail market have long adopted the approach of providing economical eyewear and eyecare choices for consumers, consistently targeting customers who are quality-conscious but searching for price options.

Playing Their Cards Right

By By Marge Axelrad: Editorial Director
Monday, September 21, 2009 12:00 AM NEW YORK – The players within the “value” segment of the optical retail market have long adopted the approach of providing economical eyewear and eyecare choices for consumers, consistently targeting customers who are quality-conscious but searching for price options.