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LAUNCHES
Safilo Reintroduces Elasta For Men Ophthalmic Collection
Quick Take: Safilo is reintroducing its own flagship Elasta ophthalmic collection, a leading brand dedicated to opticians for 50 years, for Spring 2017.
Wearer: The collection is specifically targeted toward men ages 40 and up.
Specifics: 20 ophthalmic styles
Selling Points: Elasta is designed in the U.S. and made in Italy. Favored by opticians and patients for its quality, reliability and timeless styling, the collection is well suited for a broad customer base. These frames offer incomparable comfort and innovation in the form of the collection’s variety of Elasta hinge offerings. The Elasta collection can be described as modern but not trendy, functional with attention to detail and durable for a comfortable fit. “Safilo is excited to reintroduce the Elasta men’s ophthalmic brand in the U.S. market this spring at our customers’ request,” said Henri Blomqvist, CEO of Safilo North America. “The Elasta spring hinge introduced innovation to the eyewear industry in 1967 and is widely acclaimed for being one of Safilo’s greatest inventions. The hinge has been perfected and improved during the past 50 years to reach today’s evolution offered again in the Elasta collection.”
Price Guide: $$$
www.safilogroup.com
SECOND LOOKS
Marchon Debuts Nike Men’s Training Sunglasses
Quick Take: New for Spring, Nike Vision launches its Men’s Training Sunglass collection.
Specifics: Five new styles
Selling Points: These new styles are dedicated to providing multi-sport athletes with eyewear that pushes the limits of performance. This line is launching with Nike Terminus, Nike Traverse and Nike Intersect. This summer, Nike will release two additional styles in the Nike Hyperforce and Nike Hyperforce Elite. The Men’s Training collection, developed with insights from Nike athletes and trainers, is designed to provide athletes with maximum coverage, personalized comfort and high action stability during dynamic movement for optimum performance. This new line builds on innovative designs from last year’s Nike Running collection, bringing the latest advancements in technology and manufacturing to the Men’s Training and Baseball categories. The overall collection features Max Optics to provide precise clarity from all angles, interchangeable lenses for any environment (not included in Nike Traverse), durable nylon frames, sport wrap, high tension hinges and 100 percent UVA and UVB protection.
www.nikeinc.com; www.marchon.com
gx By Gwen Stefani Bows Juniors Optical Collection
Quick Take: gx by Gwen Stefani has added a junior optical collection to her current adult collection.
Specifics: The collection offers mini-me styled looks for both boys and girls ages eight to 16.
Selling Points: gx By Gwen Stefani Juniors is a playful take on the adult collection, continuing the same key brand elements. Bold shapes with uses of neon, tribal-like horn patterns, glitter and camouflage prints emphasize the brand’s pop-culture roots giving the collection a colorful, fresh feeling. Pop color accents are also used on the inside of the frame or through custom laminated end pieces and contrasting signature temple tip stripes. Additionally, styles GX800 for girls and GX900 for boys feature a magnetic technology on the temples for wearers to decorate their frames with magnetic emojis. The frame ships with a GX logo plaque on the temple, which can be replaced with any of the included six different emojis. The first time an account orders an emoji frame, an additional emoji demo set will be included. Upon request a three-piece display is available, the demo set emoji’s can be adhered to the logo header by the magnet. The girl’s style features playful gradient materials while the boys offers sporty laminates with pop colors.
Price Guide: $$$
www.tura.com
ALSO NEW
Blackfin Introduces Spring/Summer 2017 Sunglass Collection
 The Blackfin collection for SS17 showcases three new sunglass models, two for women and one for men—all with pure titanium frames. The Gold Beach BF784 features a classic cat eye shape exuding a 1950s look with a modern interpretation. The base two lenses and the new hinge fitting eliminate the folding lug. The Martinique BF778, a large rounded shape speaks to the vintage era of the 1960s but features an up-to-date touch with a double-layered brow line in two different colors reflecting the coloring of the temples. Men’s model, Oyster Bay BF779, features rounded base two lenses and a bold brow line. It showcases a chunky look lightened by the outer edge in a contrasting color running across the entire front. All Blackfin frames are made of titanium and beta-titanium with Swordfish temple tips.
www.blackfin.eu
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