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LAUNCHES
Safilo Launches Its First Fendi Men’s Eyewear Collection for SS ’17
Quick Take: Fendi presents its first men’s eyewear collection for Spring/Summer 2017. The collection encompasses a wide and complete array of sunglasses and optical frames, celebrating the Fendi Men’s signatures in an innovative way.
Wearer: The contemporary man who loves mixing classics with unexpected details.
Specifics: The collection which features seven ophthalmic frames and 10 sunglasses plays with classic shapes and materials, combining them in an unexpected way. The shapes range from contemporary square models to round retro-inspired styles while still conveying the Fendi DNA throughout with surprising color and material combinations enhanced by distinctive details. Iconic triangular elements, the stitching details in metal and the colored outlines shape the Fendi eyewear in a playful way. The subtle color palette included black, blue and natural Havana tones paired with shaded or flashed lenses for a strong and refined appeal.
Selling Points: “With the Fendi Men’s eyewear collection, we plan to capture the potential of one of the fastest growing segments of the market by exploiting the success of the Fendi men’s accessories and the spring 2016 launch of a new men’s fashion collection,” said Henri Blomqvist, CEO of Safilo North America. “Designed for a contemporary man who loves mixing classics with unexpected and ironic details, the collection is sophisticated and fashionable, yet masculine, and is characterized by easy to wear shapes enriched by Fendi details.”
Price Guide: $$$$$
www.safilo.com
SECOND LOOKS
Luxottica Introduces Mr. Burberry Eyewear Collection
Quick Take: Luxottica is introducing Mr. Burberry, the latest men’s eyewear collection that is now available on Burberry.com
Specifics: This collection from Burberry features sun and optical styles and is inspired by a man of contrasts—classic yet contemporary fusing elegance with attitude. This collection also coincides with the launch of the Mr. Burberry fragrance and campaign featuring British actor and musician, Josh Whitehouse.
Selling Points: Mr. Burberry Eyewear is available in a range of materials, colors and frame styles including rounds and square silhouettes featured in black, navy and dark olive. These frames are made of nylon fiber or acetate. “These refined, elegant men’s styles draw inspiration from the classic trench coat and Burberry’s heritage of quality, craftsmanship and timeless appeal,” the company said.
Price Guide: $$$$$
www.luxottica.com
Altair Introduces New Cole Haan Styles for 2017
Quick Take: Cole Haan Eyewear introduces new optical and sun styles for men and women that make a statement of heritage and luxury.
Specifics: Two optical and two sun for women and two optical and two sun for men. These Cole Haan styles feature new interpretations of the brand’s iconic elements and is a nod to the artisans who built Cole Haan’s legacy.
Selling Points: The optical and sun styles for women exude elegance in uplifting shapes featuring feminine color ways and a new take on delicate detailing. These can be seen in women’s optical styles CH5021 and CH5022 which feature a playful, retro cat eye and rich colors. Simple touches of design are highlighted through a monogram on the left temple and diamond logo blocks on the frame front.
The Men’s styles take a subtle approach to color with masculine metals including an updated basket weave and new brogue patterns. This can be seen in men’s sun style CH6035 which is a mid-sized navigator shape defined with brogue detailing on an enhanced brow bar. The matte frame front provides a smooth transition to the crystal acetate temples containing a touch of colored core wire.
www.altaireyewear.com
ALSO NEW
Jean-François Rey Adds Six Metal Frames to Its Collection
 French designer Jean-François Rey is demonstrating his expertise in the creation of colorful and inventive metal frames. His latest offering of six thin metal shapes is designed for the statement-making, contemporary and chic woman. The frames are characterized by the combination of both colors and metal, making them inherently lightweight. With colors that are carefully selected, JF2704, JF2705, JF2706, JF2707, JF2708 and JF2709 play the bi-coloration in a specific language typical to the brand—chic and bold. These latest frames come in bold, yet classic colorations such as gold, burgundy and blue (among others) with patterned temple tips.
www.jfrey.fr/en
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