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LAUNCHES
New York Eye Bows Ernest Hemingway Eyewear Collection
Quick Take: New York Eye, a Hart Specialties company, has introduced the Ernest Hemingway Eyewear collection under an exclusive license. The collection focuses on a retro look for those who drawn to the many aspects of the iconic celebrity author’s legendary lifestyle.
Wearer: Style-minded 20-and-up men and women.
Specifics: 12 zyl ophthalmic styles with metal styles to follow later in 2011.
Selling Points: Vintage-inspired. Predominant colors are black and tortoise, as well as vertically demarcated crystal colors.
Price Guide: $$$
(800) 221-6966,
www.newyorkeye.net
Essilor Intros Personalized Ethnic Lenses
Quick Take: Essilor of America debuts Varilux Physio Enhanced Azio and Varilux Physio Enhanced India, the first personalized ethnic lenses available in the U.S.
Specifics: Designed for Chinese and Indian eyeglass wearers using Essilor’s W.A.V.E. Technology 2.
Selling Points: Lenses provide sharp vision at any distance and in any light, especially challenging low-light conditions, with easy accommodation and fast adaptation. Essilor Azio Single Vision lenses offer a personalized single vision lens for Chinese wearers with clearer and sharper vision as well as wider fields of vision. Lenses optimize each prescription for each position of wear, assuring optimal vision, according to Essilor.
www.variluxusa.com
SECOND LOOKS
Allison Adds Try Star Sun Collection
Quick Take: Allison S.p.A., in cooperation with Liberi Pensatori, a leading show business creative agency, has debuted the Try Star from Try Change to speak to new generations who interact everyday from all over the world discovering and trying new styles.
Specifics: Two unisex aviator sunglasses, one plastic and one metal.
Selling Points: Each style is offered in six colors which can be paired with 24 different temples some featuring exclusive and special graphic designs inspired by trendy districts around the world, like Brick Lane in London, El Born in Barcelona and the Meat Packing District in New York.
Price Guide: frames - $$$; additional temples - $
www.Allison.it
Artoptic Adds to EG Emilio Giani
Quick Take: Artoptic International continues to expand its EG Emilio Giani Eyewear line with men’s and women’s styles for the next generation.
Specifics: A new metal aviator EG 830 features multiple eye and temple sizes and a new feminine full-metal EG 83 has temples accented in multi-colored stones.
Selling Points: EG targets designer flair at affordable prices. The sleek aviator is designed for both men and women in gold tone, brown and black while the feminine full metal style is offered in such hues as lavender from this contemporary collection which debuted in 2008.
Price Guide: $$$
(800) 522-8572
P.O.P.
Eye Designs Presents the Moda Frame Display
Quick Take: Moda, by Eye Designs, is a non-illuminated frame display unit with overhead graphic. Moda features a space saving low profile design and is available in numerous finishes and laminate styles to match any décor.
Specifics: The display is offered with legs and is available in either 65 or 78 frame count. It includes the Wave frame holder, which features streamline styling and 3-point positioning so all frames sit at same angle. Moda is also compatible with all Versa Merchandising accessories such as shelves, signage, locking frame holders, mirrors, and natural accents.
Selling Points: Great for dispensaries with limited space and it can be used to add a sunwear or specific branded section to your optical.
(800) 346-8890 or
www.eyedesigns.com
ALSO NEW
McGee Group Adds to Vera Bradley Collection
The McGee Group adds the Among Friends grouping to the Vera Bradley Girlfriends collection for spirited and stylish teens and tweens. The frames are available now in two eye sizes for girls.
Mykita and Uslu Airlines Team Up on Jet Sets
Mykita and Uslu Airlines have released their second collaboration following their 2006 release of the BOB and EVE aviator sunglasses: the Bob & Eve Jet Sets. The sets feature three new colors—grey/brown, neon yellow and lilac—with a matching nail polish, all packaged in a small suitcase.
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