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 Summer is slipping away and pretty soon vacation will seem like a distant, hazy memory. We here at VMail Weekend thought it would be fun to see what our optical colleagues were up to this summer and of course we threw in some contributions from VMers. So in honor of August, which just happens to be American Adventures Month (celebrating vacationing in the Americas), we hope you enjoy these postcards, stretching from the Appalachian Trail to Bogota, Colombia.
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RANCHO CORDOVA, Calif.—A new survey by VSP Vision Care and You.gov finds that just over one-half (50.1 percent) of parents in the U.S. overlook a back-to-school eye exam for their school-age children. Although three in four respondents (76 percent) said sight is the most important sense, the findings from the “How Parents ‘See’ Eye Health” survey revealed that often parents’ attitudes don’t match their actions for themselves and their children.
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| This week’s #WESHAREIT is yet another one of our #TuesdayTreats. Courtesy of Liliana Footwear, these White Eyes Julique Buckle D'Orsay Flats are for the girl who is not afraid to bring a little edge to her outfit. They can be a great addition to a colorful outfit or they can serve as the pop of color in a monochromatic ensemble. Either way, they will definitely catch someone’s eye.
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Believe it or not, summer is rapidly coming to a close. Although the most relaxing time of the year seems to have just begun, in the blink of an eye, ECPs all around the country are already hosting end-of-summer bashes and back-to-school events. Just in time for Children’s Vision and Learning Month, we thought we’d share how eyecare practices far and near have been promoting eye health for kiddos who are about to head back to the classroom. Take a look below to see what fun events and marketing tactics ECPs have been using to gear up for the upcoming school year.
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