Instead of a single touchpoint for consumers, the trend in retail over the past few years has been to widen the net that brands use to catch leads and convert them. This calls for deep integration across all channels, including websites, marketplaces, social media, and brick-and-mortar.

Jia Wertz, chief executive officer of fashion brand Studio 15, in an interview with Inc.com earlier this month for its report, “The Retail Landscape Isn’t Done Shifting.”