"Business Insider Intelligence and eMarketer are both excellent at what they do – but combined they will be a force to reckon with. Our plans for the combined group are ambitious: Together with our colleagues from eMarketer we want to build the next generation digital research company that will be the go-to-place for those shaping the digital transformation happening across all industries."

-Henry Blodget, a co-founder of Insider Inc., which publishes Business Insider and other titles, in an announcement last week by Axel Springer SE that it will merge in 2020 its U.S. companies Insider Inc. and eMarketer.