"The acquisition of Harry’s, a direct-to-consumer shaving brand, signals a clear message to the rest of the industry: DTC brands are here to stay and they will be integral to the success of larger CPG brands that want to capture share of the e-commerce market."

-Patrick Tripp, vice president of product strategy at RedPoint Global, in an interview with MultiChannel Merchant last week following the announcement that Edgewell Personal Care (parent company of Schick and Wilkinson razor brands) was buying Harry’s Inc. for $1.37 billion in stock and cash.