VisionMonday's CLICK for August 23, 2012

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AN E-NEWS BRIEFING ABOUT WEB TECHNOLOGY & INTERNET TRENDS

August 23, 2012

Made possible by an unrestricted grant from The HOYA Free-Form Company

VSP Encourages ECPs to Take Part in Online 'Edutainment' Game to Build Awareness of Vision Health and Benefits

RANCHO CORDOVA, Calif.— VSP Vision Care is kicking off a component of its larger consumer fall open enrollment campaign with the debut this week of “Your Eyes Deserve a VSP Vacation,” an online game on its SeeMuchMore.com site. The game is a new way that VSP and its ECP providers, the company said, is planning to educate consumers about why they should consider vision benefits for their families and the overall importance of eye health.

The new, interactive game is easy to play and offers prizes, ranging from designer sunglasses to a grand prize vacation to Maui, Hawaii, Orlando, Fla., New Orleans, La. or Vail, Colo.

A Resource for Compelling Facebook Content

By Alan Glazier, OD, FAAO

ROCKVILLE, Md.—If you are feeling compelled to use social media to market your business, chances are you are not alone.

It's no surprise the first thing that pops into mind when starting out on the social media marketing route is Facebook. A community with over 700 million members, it's an internet unto itself, and most of your customers are acting within it. No surprise it can be important to have a presence there, and knowing how to have an active and effective presence is important to your marketing success within this platform.

Monkey On Your Back

If you’re waiting for someone to do something for you, you can use this new tool, Monkey On Your Back, to remind them. Users can create a free account to get started and set up a monkey email to do a task, assign it a deadline. You can see all the monkeys you’ve sent and those that others have sent to you, in one location.

Wridea

This is a web service which helps you keep track of ideas, organize and improve them and share with friends and further categorize them. Signup is free. Wridea enables users to organize ideas under different pages, share them with friend groups, keep them private or public, invite others to collaborate and spur brainstorming sessions.

Toodledo

This is a way to organize tasks, improve productivity and collaborate with others on shared projects. Developed for IOS, Android and Blackberry, the free tool has much mobile adaptability and a variety of filters and schedulers that can help flag key deadlines or project dates. And a HotList enables you to prioritize within Toodledo.

EyeDock.com

The revamped EyeDock.com site has been more than a year in development, adding a streamlined user login, improved compatibility with mobile devices as well as an interactive refraction tutorial and a gas permeable lens database of over 1,200 lenses. EyeDock.com is an online clinical reference for eyecare professionals with nearly 3,000 subscribers. "The new EyeDock.com website represents our third and most significant redesign during our 10-year history," said founder, Todd Zarwell, OD, FAAO.

Alcon's FreshLook Color Studio

Alcon has upgraded the FreshLook Color Studio to make it easier for patients to choose color contact lenses. The new site is designed as a fun, convenient online resource where patients can upload photos and virtually “try on” different lens colors prior to seeing their eyecare professional.

Mobile and Use of Smartphones Are Driving Twitter Usage

NEW YORK—One out of seven Americans who go online use Twitter and 8 percent do it every day, according to a February 2012 survey by the Pew Research Center.

In addition, the number of Twitter users has doubled in the past two years to 15 percent of online adults. Those who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010, probably due to the growing use of smartphones.

Who manages your practice's social media posts and interactions?

I'm the practice owner, so I do myself.

Our office manager does it.

We assign one of our staff associates within the practice to do it.

We outsource it to a p.r. or marketing agency.

No one person, we all share those duties.

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