The 2019 Amazon Consumer Behavior Report by e-commerce experts Feedvisor provides a detailed view into the browsing and buying habits of more than 2,000 U.S. consumers who have shopped on Amazon in the last two years. The survey revealed that more than half of consumers (58 percent) buy products online at least once every few weeks, with nearly one-fifth (18 percent) making online purchases at least a few times a week.

Of the consumers who belong to Amazon Prime, Amazon’s subscription program, nearly half (48 percent) buy products online once a week or more frequently and nearly three-quarters (74 percent) shop online at least every few weeks, according to Feedvisor. Additionally, more than one-third (37 percent) of the consumers who are not Prime members shop online just a few times a year, revealing that Prime members tend to shop more frequently than their non-Prime counterparts.

At the end of last year, Prime membership reached an important milestone, gaining more than 100 million subscribers in the U.S. Only 12 percent of Prime members buy products online several times a year or more rarely, so as Amazon continues to expand its Prime offering and associated benefits on an ongoing basis, it is likely that Prime members will continue to be highly active online consumers, Feedvisor said.