By Ted Gioia
Friday, November 15, 2019 2:25 PM
Where do you turn to for information on protecting your eyesight? That’s an easy question nowadays. Medical information is everywhere. In fact, people are inundated with it on the web and TV. A simple Google search on “eyecare” comes back with more than 30 million results. Health care companies keep adding to this by spending billions on direct-to-consumer advertising each year. But none of this existed a generation ago.
By Ted Gioia
Wednesday, July 17, 2019 7:00 AM
Fifty years ago, the Apollo 11 mission brought the first astronauts to the Moon—and it’s surprising how many optical innovations were involved in that historic expedition. In fact, the whole space race relied on ongoing support from some of the leading eyewear companies in the world. This anniversary is now being celebrated by the
Optical Heritage Museum in Southbridge, Massachusetts. The Museum draws on the archives of American Optical, now part of
Carl Zeiss Vision.
By Ted Gioia
Monday, May 13, 2019 12:00 AM
In a 1916 article published by American Optical, chemist H.T. Reeve marveled over an exciting new technology: tinted glass lenses. But this scientist, for all his enthusiasm, was forced to admit that few people really wanted to wear sunwear. These lenses would never get dispensed, he explained, “unless those prescribing them were convinced that such glasses were a necessary and beneficial precaution.”
By Ted Gioia
Friday, April 26, 2019 11:37 AM
In a 1916 article published by American Optical, chemist H.T. Reeve marveled over an exciting new technology: tinted glass lenses. But this scientist, for all his enthusiasm, was forced to admit that few people really wanted to wear sunwear. These lenses would never get dispensed, he explained, “unless those prescribing them were convinced that such glasses were a necessary and beneficial precaution.”
By Ted Gioia
Monday, December 17, 2018 12:30 AM
Hollywood needed something exciting in the 1950s to compete with the newfangled home entertainment gadgets, from television to hi-fi record players, keeping people out of movie theaters. In an unprecedented move, studios turned to a vision care company for help—specifically to American Optical (now part of Carl Zeiss Vision). The result of this unusual partnership would change the course of cinema history.
By Ted Gioia
Wednesday, November 21, 2018 1:08 PM
Hollywood needed something exciting in the 1950s to compete with the newfangled home entertainment gadgets, from television to hi-fi record players, keeping people out of movie theaters. In an unprecedented move, studios turned to a vision care company for help—specifically to American Optical (now part of
Carl Zeiss Vision). The result of this unusual partnership would change the course of cinema history.
By Ted Gioia
Thursday, November 1, 2018 12:26 PM
A century ago, many believed UV exposure was good for vision. It took decades of research and investment to raise awareness of the real risks. Today, the hazards of ultraviolet light are well known. Surveys show that 90 percent of respondents take some steps to protect themselves from the dangers of the sun, even if it’s just putting on a hat and rubbing sunscreen on their body. There’s still too much risky behavior—just count the number of tanning salons in your hometown if you doubt it—but UV awareness is one of the success stories in preventive health care.
By Ted Gioia, Contributing Editor
Thursday, September 27, 2018 9:10 PM
In 2014, Sotheby’s auction house sold a painting by artist Norman Rockwell for $1.3 million dollars. Close observers of the work, which depicts two gentlemen playing cards, noticed a strange detail. In the lower right-hand corner, above the artist’s signature, they saw two mysterious letters in boldface: a capital A linked to a capital O.
By Ted Gioia
Friday, September 7, 2018 11:57 AM
Ask someone today about high tech eyewear, and they will probably mention Google Glass. But do they know that 100 years ago, the most high tech eyewear was goggle glasses? Or that the emergence of the auto had as much impact on eyewear as the invention of the computer—and is still changing it today? The rise of the automobile altered almost every aspect of American life. The first generation of motorists enjoyed new freedoms unknown to their parents, but perhaps the strangest story of all is how the auto changed eyewear—and how, in turn vision needs changed the automobile.
By Ted Gioia
Wednesday, August 1, 2018 1:23 PM
Where do you turn to for information on protecting your eyesight? That’s an easy question nowadays. Medical information is everywhere. In fact, people are inundated with it on the web and TV. A simple Google search on “eyecare” comes back with more than 30 million results. Health care companies keep adding to this by spending billions on direct-to-consumer advertising each year.
By Ted Gioia
Friday, July 6, 2018 12:19 PM
What technology had the greatest impact in improving driver safety? No, it’s isn’t anti-lock brakes or power steering or even air bags. In fact, the most important device for ensuring a safe trip is the one that doesn’t even come as part of the standard equipment of any automobile. You can’t miss them—they’re right in front of your eyes. It’s your glasses.
By Ted Gioia, Contributing Editor
Monday, June 11, 2018 12:00 AM
How do you get youngsters to wear glasses? In 1927, an eyecare company entered the movie business to do just that. In the same year that Hollywood released the earliest “talking film,” American Optical distributed a three-minute movie showing the facial expressions of a young girl putting on glasses for the first time.
By Ted Gioia
Friday, June 1, 2018 2:11 PM
When you think of aviator sunglasses, maybe you envision Tom Cruise, who wore them in the movie
Top Gun. Or, depending on your age and tastes, you might associate them with Hugh Jackman in
X-Men, Al Pacino in
Scarface, or Sarah Jessica Parker in
Sex and the City.
By Ted Gioia
Thursday, May 3, 2018 3:56 PM
How do you get youngsters to wear glasses? In 1927, an eyecare company entered the movie business to do just that. In the same year that Hollywood released the earliest ‘talking’ film, American Optical distributed a three-minute movie showing the facial expressions of a young girl putting on glasses for the first time.
By Ted Gioia
Thursday, April 5, 2018 3:56 PM
During her entire career, she was the only female scientist in the field of eyewear lens design. Now, forty years after her death, Glancy is starting to get recognition for her innovative work. Women have faced a glass ceiling in many fields, but the glass ceiling in glasses may have been the toughest to break through. During the first half of the twentieth century, only one woman managed to overcome the obstacles and rise to the top in the field of eyewear lens design, Dr. Estelle Glancy.