MONTREAL—WestGroupe announced that it has appointed Spectill (SA) Ltd as its new distributor for the FYSH UK, KLiiK denmark and Superflex brands in South Africa.

The partnership, which began in May 2017, aims to facilitate the sales of WestGroupe’s three collection in South Africa by combining WestGroupe’s eyewear expertise with Spectill’s knowledge of the South African market.

“Over the past 20 years, Spectill has established itself as the leading optical supply company in South Africa,” said WestGroupe president, Michael Suliteanu. “Their focus on developing solid, mutually beneficial, long-term relationships and their understanding of the South African eyewear market lead us to believe that this new partnership will strengthen our position and business in South Africa.”

Craig Till, managing director for Spectill added, “We are excited to be partnering with a market leader such as WestGroupe and look forward to creating a strong proposition for their FYSH UK, KLiiK denmark and Superflex brands.The South African market is constantly looking for innovative, high quality frames and I think that these collections are the perfect fit.”