LAS VEGAS—In a continuing series of live events, VM LIVE's two-hour "Digitizing the Store" hosted nearly 200 optical retailers, ECPs and other industry executives to help make sense of the latest technologies changing the patient experience. Held Wednesday, Sept. 17, at The Venetian Las Vegas, the session consisted of leading optical retailers discussing how they use technology to improve the patient experience while streamlining their own practices' operations. In addition, Millennials’ expert, Jeff Fromm, talked about the growing influence of that consumer group.

The event's sponsors, Adlens and ABS, briefly made their own presentations. Click here to view a slideshow of the speakers and attendees. Look for in-depth coverage of the presentations and trends discussed at the event in the Oct. 20 print edition of Vision Monday.