NEW YORK—Transitions Optical Inc. is providing four ways for interested industry professionals to attend the 21st annual Transitions Academy, taking place from Jan. 29 to Feb. 1, 2017, in Orlando.

“For 20, Transitions Academy has been a forum for us to celebrate our partners and provide them with education that can be shared with their co-workers and customers,” said Jose Alves, general manager, Americas. “Our vision for Transitions Academy 2017 is to grow the number of people who have access to the event by creating more ways for Transitions brand supporters to attend and participate.”

Industry professionals can earn invitations through the following four ways:

1) Become a Transitions Innovation Award Finalist—open to optical industry professionals and educators, national and regional retailers, optical laboratories and independent eyecare professionals and practices. Nominations will be accepted online at TransitionsPRO.com/Awards from Oct. 1 to 31, 2016. Candidates must complete a nomination form and detail their 2016 efforts in the following evaluation areas: commitment and inspiration, goals, plan and creativity, and impact and results.

2) Attend as a Guest of Your Lens Supplier—Industry professionals should let their Transitions lens supplier know they would like to register for the Academy. Many suppliers are providing opportunities and promotions for customers to earn their way and attend as their guest.

3) Become a Transitions Change Agent—Transitions Optical is recruiting eyecare professionals who are Millennials or serve Millennial patients to join its new industry group who are working together to change the conversations their peers and patients are having around Transitions lenses. Go to TransitionsPRO.com/ChangeAgent to apply.

4) Request a Spot—Transitions is reserving spaces for interested industry professionals from North America. Those interested can request to attend at TransitionsAcademy.com.