Vision Monday


Transitions Optical Offers a Snapchat Augmented Reality Try-On Experience

By CLICK Staff

Thursday, May 31, 2018 11:50 AM
PINELLAS PARK, Fla.—In conjunction with the launch of the new “Light Under Control” campaign to consumers, Transitions Optical has partnered with Snapchat to create an interactive augmented reality try-on experience. This Snapchat lens enables users to experience the adaptability of Transitions lenses on a platform relevant to them and their lifestyle.

In the Snapchat try-on experience users can see themselves in different eyeglass frame styles, in fun indoor and outdoor environments, and watch the lenses darken as the scenes go to daytime outdoor settings.

Users can find the Transitions lens experience in the Snapchat app or scan the custom Transitions Snapcode. Eyecare professionals can also order a kit on how to leverage the Transitions Snapchat lens experience in their practices at The how-to kit includes a sell sheet, table tents, window/mirror clings and Transitions branded phone accessories.

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