Todd Butsch.
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CLEARFIELD, Utah—Vista Outdoor announced that Todd Butsch has been promoted to the position of national sales manager of the company’s optical division, Bollé and Serengeti Eyewear.

Butsch, a 30-year industry veteran, has worked for the Vista organization and its predecessor since 2005, most recently as the national accounts sales manager.

In this new role, Butsch will help guide new programs and key long-term initiatives. Additionally, his responsibilities will include working with an existing corp of independent reps to grow the brand’s presence in the optical channel.

"Today’s eyecare professionals are much more marketing savvy than ever before,” said Bill Yerby, director of sales and marketing for North America. "Todd has an implicit understanding of how the business is shifting and what it takes to be successful in a rapidly changing market.”