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Think About Your Eyes to Celebrate World Sight Day With Various Campaigns

By Staff
Monday, October 9, 2017 12:27 AM

ALEXANDRIA, Va.—Think About Your Eyes will celebrate World Sight Day on Oct. 12 with a consumer campaign across social media, national and local traditional media and in-person events in select regional markets around the country.

The campaign’s national media outreach is centered around the results of a consumer survey, conducted by Think About Your Eyes in early September, on the importance of vision in everyday life and the steps taken to protect vision health. The results can be found here.

World Sight Day activities will include an Instagram partnership with photographers based in Portland, Ore., Denver, Colo., Austin, Texas, Nashville, Tenn. and Charleston, S.C. These influencers will be sharing the local sights that their vision allows them to experience using the hashtag #ThinkAboutYourEyes, and encouraging their audience to get an annual eye exam. The Instagram partnerships will last through December. Think About Your Eyes will also utilize local optometrists in these cities for media opportunities on World Sight Day.

On Oct. 12, brand ambassadors will also host live photo opportunities in each of the five markets encouraging visitors to enjoy the sights to post a photo from the scene with the same hashtag. Ambassadors will also distribute information on annual eye exams and the importance of vision health.

Throughout October, paid content syndication on target health and lifestyle websites will drive consumers to ThinkAboutYourEyes.com to learn more about vision health and find an eye doctor, the organization stated.

Those interested in joining in the World Sight Day activities can follow along on Instagram using #ThinkAboutYourEyes. To learn more about Think About Your Eyes or to join the campaign as a supporting company, contact Jon Torrey at jtorrey@thinkaboutyoureyes.com.
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