Latest News Sama Eyewear Partners With Loree Rodkin to Open Westfield Century City Concept Store By Staff Wednesday, December 13, 2017 12:18 AM LOS ANGELES—Sama Eyewear’s CEO and designer, Sheila Vance has partnered with jewelry designer, Loree Rodkin to launch a new Sama concept store at Century City. This is the third freestanding location in California for Sama, and the company also has an additional standalone retail store in Dubai. The concept store features a rounded custom lens bar in the shape of an eye as well as a 20-foot floor to ceiling video wall with curated content. The new concept store includes early launches and limited edition frames exclusive to the Sama Century City location. "Working with an incredibly creative and talented designer who understood our ethos as a luxury brand and is intimately involved with the product side was a great opportunity to really define a visionary direction for our Sama stores," Vance told VMail. While Rodkin has designed home interiors, special projects and her own jewelry showroom, this was the first retail store that she’s designed, the company said. Vance continued, "We ultimately wanted to capture the idea of a space that is modern, sleek and would house and show in a new way to transform the way people look at and shop for their eyewear. Loree incorporated textures and furnishings, details and materials along with our interactive elements and video imagery that make the store and the customer's buying journey very unique."