Bear Grylls.
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NEW YORK—Revo has partnered with adventurer and best-selling author, Bear Grylls, to develop a line of co-branded sunglasses that cater to an active lifestyle. The collection will leverage Grylls’ vision to “Inspire, Equip and Empower.” The collection will feature signature Revo lenses which offer a high quality visual experience for those who live an outdoors lifestyle. Additionally, the frames will be constructed from an innovative, flexible plastic.
The line of sunglasses is due to pre-launch in fall 2018 with a full launch in spring 2019 at BearGrylls.com, Revo.com, outdoor retailers and travel retailers, with exclusive distribution to ECPs via ClearVision Optical.

“Revo are quite simply best in class and have put so much time and research into their lenses, as well as building the ‘almost unbreakable’ tag line. It would have been ‘totally unbreakable’ but I had one pair crushed to bits in a rock fall where a two-ton boulder landed on top of them! So ‘almost unbreakable’ it is,” said Grylls.

Cliff Robinson, president of Revo added, “I am so honored to be a part of this new partnership. Aside from being a longtime fan of Bear’s, I couldn’t be happier that Revo lenses are his first choice for his rugged outdoor lifestyle. If they are good enough for Bear, they are good enough for all of us ‘regular people’ too.”