Latest News Registration Now Open for Vision Expo East 2015 By Staff Wednesday, November 26, 2014 12:24 AM NORWALK, Conn.—Registration is now open for International Vision Expo & Conference East 2015, scheduled to be held at the Javits Center in New York March 19 to 22 (Education: March 19 to 22, Exhibition: March 20 to 22). Visitors in 2015 will be the first to experience International Vision Expo’s new look and education initiatives aimed at enhancing the attendee and exhibitor experience, according to show organizers. “At first glance, you might think we have only reimagined our look, but it is much more than that,” group said vice president for Reed Exhibitions, Tom Loughran. “We have a new print campaign, redesigned website, new peer-to-peer focus and increased collaboration with publications, but even more so we wanted to heighten the International Vision Expo experience. From education to the exhibition, we have crafted a fresh new approach for 2015.” According to show organizers, the new International Vision Expo tagline is “Visionaries in Education, Fashion and Technology.” Visionaries are people that transform and define the future and for International Vision Expo—these are the manufacturers, doctors, opticians, students, designers and scientists who are innovators, mentors, collaborators and advocates in the eyecare industry. Designers in The Galleria and The Underground will now be located on level three based on feedback from buyers who shop these fashion-forward collections from around the world. This new show within a show is being built and designed by third-party companies who will deliver an entirely reimagined experience. New technology is driving change in other areas throughout the exhibition. A Technology Theater opens on level one where attendees can take advantage of the Retail and Wearable Technology tracks of education and Tech Talks delivered by participants in the Vision Monday Eye2 Zone, where visitors can test the latest in nontraditional wearable vision technologies. The Social Media Zone remains a hub to monitor what’s trending at the conference, and the Medical & Scientific Theater will host supplier-endorsed, free education courses focused on clinical topics. Changes are not limited to the exhibit area. Based on the feedback received at International Vision Expo West 2014, a new approach to the continuing education course syllabus has been adopted called crowd sourced learning. This new education initiative increases classroom collaboration as students steer the conversation using advanced interactive technologies to suggest speaker topics and hone in on desired information. Early bird pricing is available for attendees who register before Feb.17. For more information or to register, visit www.VisionExpoEast.com.