Allison Quiter
OCEANSIDE, Calif.—Raen, the California-based eyewear and accessories brand, has announced the appointment of Allison Quiter as vice president of digital. She will be based in the company’s global headquarters, here, and report to Jeff Fitzhugh, CEO. In her new role, Quiter will be responsible for leading company marketing initiatives and overseeing all digital aspects of the business while working in conjunction with retail partners to grow Raen’s wholesale channel. “We are thrilled to have Allison join our team as the digital arm lead at Raen,” stated Fitzhugh. “Not only does she have a proven history of being a capable leader in the industry, she is the right fit for our business and team.”

Quiter brings more than 15 years of marketing, digital and e-commerce experience to Raen. She was most recently the senior digital strategist at Vendo, and prior to that was the vice president of digital marketing for Marula Pure Body Oil. She has also held executive roles at Smashbox Cosmetics and Dermstore where she was part of the sale of the company to Target Corporation.

“I’m honored to have the opportunity to work with an authentic, growing brand like Raen,” said Quiter. “In a market based on ever-shifting trends, it’s exciting to create a consumer-facing strategy that will ensure the evolution of the brand to serve Raen’s loyal customer base.”