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Programs Aimed at Millennial ECPs Expected to Drive Attendance Growth at Expo

By Staff

Wednesday, September 12, 2018 1:00 PM
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ALEXANDRIA, Va.—As of three weeks before the show, Vision Expo West pre-registration for young professionals is trending strongly ahead of 2017, organizers said. Vision Expo West (Education: September 26 – 29; Exhibit Hall: September 27 – 29) will feature various programs and activations geared specifically toward the young professional and student demographic, including panels, surprise celebrity guests, and hosting students from optometry schools across the country. “Forty-nine percent of Millennials attend trade shows to find inspiration and they are, on average, 8 percent more likely to make a purchase than their counterparts, according to a study from the Center for Exhibition Industry Research,” said Mitch Barkley, vice president of Trade Shows at The Vision Council. Read More.
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