Pearle Vison Awarded Bronze Effie for 2016 Campaign
Friday, June 9, 2017 12:18 AM
MASON, Ohio—This month, Pearle Vision
was awarded the Bronze Effie
in the Health Care Services category for the 2016 campaign, “Can Thinking Small Win Big?” Their marketing submission
showcased the brands’ history of providing genuine neighborhood eyecare, and resulted in meeting and exceeding both sales and eye exam goals.
The North American Effie Awards honor the most effective marketing efforts of the year from the U.S. and Canada. This is Pearle Vision’s second Effie the last two years; in 2015, the brand won a Silver Effie in the same category.
Doug Zarkin, Pearle Vision’s vice president of marketing said, “Consecutive wins in the Health Care Service category is another exciting milestone to celebrate on the journey we began five years ago towards becoming the preeminent franchise optical health care brand.”