SCENE + HEARD: Discover Optical Marketing With My Frame Gallery: The Announcement Email By Staff Monday, February 12, 2018 1:52 PM My Frame Gallery can help you re-engage with your existing patient base and encourage a repeat visit—especially if you make a little bit of effort toward getting patients to visit your gallery. After you've done the basics of adding a button to your website and a link to your social media pages, your next step is to start including My Frame Gallery in your customer emails. The first email to create is a simple announcement to your existing patients. Suggest they browse your frame selection online, and then come in for an in-person fitting. To read more about how to use Frames Data’s My Frame Gallery, click here.