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National Sunglasses Day (June 27) Scored Big with 500 Million Media Impressions in 2016

By Staff
Wednesday, June 14, 2017 12:15 AM


WASHINGTON—With National Sunglasses Day approaching in less than two weeks on June 27, The Vision Council has posted a summary of some of the media highlights that last year’s sunglasses day achieved, including generating almost a half billion media impressions, according to The Vision Council.

The Vision Council sponsors National Sunglasses Day each year on June 27 to acknowledge the importance of wearing sunglasses to protect the eyes from the sun’s harsh ultraviolet (UV) rays. The Vision Council encourages ECPs and optical retailers to help promote the importance of wearing UV-protective sunwear as a part of the event, as VMail reported.

As VMail also reported, The Vision Council released earlier this spring its official 2017 UV report, “UV’ Gotta Have Shades,” which highlights key findings from The Vision Council’s most recent VisionWatch survey about American adults’ and children’s UV eye protection habits.

According to The Vision Council, National Sunglasses Day with its millions of media impressions became an official trending topic on social media, and the message about UV safety was “spread throughout top-tier outlets,” The Vision Council noted. Among the highlights of 2016’s coverage:

• Online mentions at the following sites: TheHuffingtonPost.com, SportsIllustrated.com, Yahoo.com and Vogue.com, among others
• Broadcast television coverage on such popular programs as “TODAY with Kathie Lee & Hoda,” “Fox & Friends,” “Fox News,” the “Weather Channel” and “GOLF.”
• A variety of social media coverage, including Instagram posts from Joe Biden, Lea Michele, Pitbull, Victoria Beckham and Whitney Eve Port; and publication Instagram posts from Billboard, Cosmopolitan, ELLE, Marie Claire and People.
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