Vision Monday


National Sunglasses Day 2018 Is Fast Approaching

By Staff
Friday, May 4, 2018 12:15 AM

ALEXANDRIA, Va.—National Sunglasses Day—a commemorative date celebrating the importance of wearing ultraviolet (UV) protective sunwear and eyewear—is right around the corner, taking place on June 27. The annual celebration serves as a reminder that sunglasses are a major health necessity and spreads the word that sunglasses and other UV-protective eyewear are key to protecting long-term eye health. The Vision Council is encouraging everyone to start planning now and is providing access to its online portal, which can be found here

ECPs can find an array of marketing collateral materials ranging from ready-to-use logos, social media images, downloadable posters, web banners and more. Building upon the success of the 2017 campaign—which went viral, trending on social media and garnering more than 900 million consumer media impressions—The Vision Council aims to see National Sunglasses Day promoted and celebrated everywhere eyewear is purchased.

For questions surrounding National Sunglasses Day, contact Lindsay Ruhe, The Vision Council’s marketing and communications manager, consumer programs at
Also Recommended
VOSH Int’l Welcomes Worldwide Chapters and Honors Three at Annual Meeting
Inaugural EyeStyle Influencer Lunch Held During Vision Expo West
The Vision Council Honors Directors’ Choice Award Recipient and HOF Inductees
Eschenbach Partners With Fidelco to Sponsor Breeding, Training of German Shepherd Guide Dog
Home VM Mobile