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Millennials' Surprising Game Plan for Black Friday Shopping

By Deirdre Carroll
Monday, November 23, 2015 3:09 PM

NEW YORK—With Thanksgiving just around the corner, marketers and retailers are gearing up for the year's biggest shopping onslaught: Black Friday and Cyber Monday. Per usual, Millennials are the most coveted demo.

When product-discovery platform Influenster surveyed 6,000 Millennials to get insights into their plans this year, it found that nearly the entire group plans to do at least some shopping at the annual kickoff of the holiday retail season. So marketers can rest assured they're speaking to an engaged audience; according to the survey, 93 percent of Millennials plan on shopping on Black Friday or Cyber Monday.

To read the full story and get more stats on what Millennials are planning for two of the biggest shopping days of the year click through for the story from Ad Week.

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