Massimo Renon (l) and Alessandro Bogliolo.
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LONGARONE, Italy—Marcolin Group S.p.A., and Diesel announced the early renewal of their license agreement for the design, production and worldwide distribution of Diesel Eyewear branded sunglasses and optical frames.

The collaboration, which began in 2010, has been renewed until 2023. The renewal highlights the willingness of both companies to pursue an even closer partnership based on a mutual approach to research and experimentation to offer products that reflect the stylistic approach of the brand which are passion, unconventional spirit and individuality, the company said.

“The early renewal of the eyewear license with Diesel expresses our clear willingness to invest in prestigious and international brands in today’s market as very complex and competitive as the eyewear one,” said Massimo Renon, Marcolin’s group worldwide commercial general manager. “We are pleased Diesel recognized us as the ideal partner in terms of creativity, distributional strategies and level service, with which to collaborate and develop synergies to ensure successful results.”

Alessandro Bogliolo, Diesel’s CEO added, “We are very pleased to renew the agreement with Marcolin. Throughout the years we’ve built another successful partnership between all of Diesel’s product categories. Marcolin has always been a partner able to deeply understand the DNA of our brand, interpreting the style through eyeglasses and sunglasses of high quality and technicality.”