SAN CLEMENTE, Calif—Marchon’s Dragon Alliance has partnered with art collective, Asymbol and their roster of artists to collaborate on the creation of unique Dragon eyewear styles.
The partnership between Dragon Alliance and Asymbol features work by artists, Bryan Iguchi, Jamie Lynn, Schoph and Iuna Tinta, who have all created pieces of art that have been combined with Dragon’s eyewear products to celebrate the intersection of action sports and art.
The new collaboration collection includes top selling styles from each eyewear category, including three of Dragon’s snow goggles (X2s, NFX2, D1OTG), one sunglass (Monarch) and one optical frame (Owen). Each artist’s work will be showcased on two goggle styles, one sunglass and one optical frame.
“Dragon and Asymbol share similar values with regard to creative expression and artistic freedom, making this an organic and uncompromising partnership,” said Jake Largess, brand manager of Dragon Alliance. “By marrying the original artwork of these extraordinary artists with Dragon’s premium product, we’ve created a unique, one-of-a-kind offering that underscores Dragon’s commitment to creative freedom, expression and artistic innovation.”
Asymbol, located in the heart of the Teton Mountains in Jackson Hole, Wyoming, was created to honor adventurers and image makers and represents the quintessential connection between the artistic and snowboarding communities.
The company’s overarching mission is to give back to their artists and photographers, who aim to express and share their visions, by providing a platform for them to sell their fine art, as well as to support their non-profit partners who work to raise awareness for environmental and social issues that impact the action-sports world and beyond.
“The central driving force of Asymbol is the collaborative nature of our community,” said Josi Stephens, community manager at Asymbol. “Art, like snowboarding, is a personal experience made richer by the company kept. We believe that it always comes back to working together to push past what is impossible alone. This collaboration with Dragon embodies this part of the Asymbol vision completely: Strong alone; excellent together. To see Asymbol art on Dragon optics is beyond a dream come true.”
The sun, optical and goggle styles are now available in the U.S. at www.dragonalliance.com as well as at key retailers and opticians. The sun and goggles styles are now available in Canada and key European countries and key sun styles are now available in Australia and New Zealand. Product will begin rolling out to other key countries in the coming weeks.