NEW YORK—Marchon Eyewear, Inc.
and Calvin Klein, Inc.
have announced the introduction of the newly rebranded lines of men’s and women’s CALVIN KLEIN 205W39NYC and CALVIN KLEIN sunglasses and ophthalmic eyewear, designed under the creative direction of Raf Simons, the chief creative officer of Calvin Klein. Under this rebranding, eyewear for the brand will now be marketed under the CALVIN KLEIN 205W39NYC, CALVIN KLEIN and CALVIN KLEIN JEANS brand names. This is in line with the recent global restructuring of Calvin Klein’s apparel and accessories under Simons’ singular vision for the American brand.
The CALVIN KLEIN 205W39NYC line will be sold in select high-end department stores and luxury boutiques such as Barney’s, Neiman Marcus, Dover Street Market, Jeffrey, Harvey Nichols and Isetan as well as premium sun and optical retailers around the world, the Calvin Klein Madison Avenue flagship in New York City and calvinklein.com. The CALVIN KLEIN line will be sold globally in department stores including Nordstrom, Bloomingdale’s, Lord & Taylor, sun and optical retailers, Calvin Klein stores and calvinklein.com. CALVIN KLEIN JEANS will be sold globally in selected optical accounts as well as Calvin Klein stores worldwide and calvinklein.com.
, Marchon and Calvin Klein announced last September a long-term, multi-year license renewal of their global eyewear licensing agreement for the design, development, production and distribution of all eyewear for the CALVIN KLEIN 205W39NYC, CALVIN KLEIN and CALVIN KLEIN JEANS lines.
“It has been extremely exciting to see the progressive new direction for CALVIN KLEIN under Raf Simons’ tenure,” said Nicola Zotta, president and CEO of Marchon Eyewear, Inc. “We are incredibly proud of our longstanding and collaborative relationship with Calvin Klein and the creative and innovative designs and products that we are jointly creating to further grow the Calvin Klein eyewear business around the world.”
Steve Shiffman, CEO of Calvin Klein, Inc. added, “Raf Simons’ powerful brand vision is driving CALVIN KLEIN forward around the world, category by category. We are extremely proud of the innovative new eyewear designs that he has conceived and created with the team at Marchon to continue the growth of the Calvin Klein eyewear business.”