Lenses by the Numbers
Wednesday, June 13, 2018 1:49 PM
The 2018 Premium Lens MarketPulse Survey provides fresh insight into the types of spectacle lens designs, materials and treatments being prescribed and dispensed by independent optical retailers. These highlights
from 20/20 Magazine’s
exclusive annual study, conducted by Jobson Optical Research, provide valuable data that can help you benchmark your lens sales against other independents who participated in the survey.
Compared to three years ago, 69 percent of retailers said that spectacle lenses and treatments made up a larger percentage of their location’s total gross dollar sales in 2017. In 2017, 54 percent said pricing on spectacle lenses and treatments has increased compared to three years ago as well, and 49 percent said that Rx sun lenses as a percentage of total dollar sales increased over the same period.
To read the complete report, contact Research Director Jennifer Waller at firstname.lastname@example.org