Vision Monday


Kering Eyewear and Balenciaga Announce Agreement for Balenciaga Eyewear

By Staff
Wednesday, April 25, 2018 12:24 AM

PARIS—Kering Eyewear and Balenciaga have announced a partnership for the development, production and worldwide distribution of Balenciaga sunglasses and ophthalmic frames. The first Balenciaga Eyewear collection will launch with the spring 2019 collection, available through a highly selective distribution network from January 2019. “We are extremely proud of our new partnership with Balenciaga, one of the most authentic and innovative brands in the fashion industry, and the last Kering brand with an eyewear presence which was not yet managed by Kering Eyewear” said Roberto Vedovotto, Kering Eyewear’s president and CEO. “I am sure that Balenciaga, particularly considering the brand’s strong creativity, will add substantial value to Kering Eyewear’s already outstanding portfolio of luxury brands.”

C├ędric Charbit, Balenciaga’s CEO added, “We are delighted to collaborate with Kering Eyewear. We will rely on their exclusive expertise to fully exploit and reach Balenciaga’s potential in the category. We would also like to take the opportunity to thank Marcolin for their contribution in developing the brand over the past years.”
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