NORWALK, Conn.—IDOC, one of the largest privately held alliances of independent optometrists in the U.S., has announced a major redesign of its website, Idoc.net. The site reflects a pivotal point for IDOC, the company noted, as they launch their new brand standard designed to help independent optometrists run their businesses successfully at every stage and #Focus on What Matters most.
The new site was designed in conjunction with Zero Gravity Marketing and Loyalty Benefits, which also administers IDOC’s business intelligence platform enabling IDOC to uncover data and insights to assist its members.
The site features a clean, uncluttered design and improved functionality along with enhanced, rich content that’s focuses on IDOC’s mission to help provide independent optometrists with the information, savings and expertise needed to help their businesses grow. The responsive site is optimized for mobile and is tablet friendly.
New features of the refreshed, user-friendly idoc.net include IDOC’s new, rebranded membership plans (IDOC Essential, IDOCAdvisor and IDOC Select) and there is an improved enrollment process through the site. The new membership plans will be accompanied by video vignettes for further explanation of benefits, there are video testimonials from members, and members can get to know the IDOC staff with whom they are in frequent contact (dedicated account managers and consultants) through new video content.
The site also showcases exclusive content for members, including a blog with content from leading ODs and industry experts discussing trends and new technologies. Also new is a geo-targeted IDOC Study Group Finder for ODs making it easier than ever to attend the 300+ local study group meetings IDOC holds every year.
A section provides in-depth description and information on EDGEPro by GPN’s performance management tool. In addition, the site is optimized with new video content to enhance the user experience and better connect with members.
“We’re excited about the new site launch and everything it provides for ODs. We believe the new site will provide them with a unique user experience and quicker access to savings, benefits and our team of account managers, new membership development representatives and consultants,” said Dave Brown, president and CEO of IDOC.
Since 1999, IDOC has been providing eyecare professionals a competitive advantage through strong vendor programs, business education and networking opportunities. In late 2015, IDOC LLC acquired Prima Eye Group and began providing consulting services for vision care professionals that include one-on-one consulting from a team of experts in optometric practice management and in specialized areas including marketing, human resources and practice financial analysis. IDOC also hosts national and regional conferences along with a roundtable group to support educational and professional development.