Latest News IDOC Expands Prima Practice Management Team By Staff Monday, July 18, 2016 12:21 AM Maddie Langston. NORWALK, Conn.— IDOC, the largest privately held alliance of independent optometrists in the U.S., has hired Maddie Langston as Prima practice marketing consultant.Neil Gailmard, OD, president, Prima and chief optometric officer, IDOC said, “We’re thrilled to have Maddie Langston join our team. Marketing strategies and programs are a major area of need for independent optometrists to compete effectively. Prima consulting has always provided the latest marketing consulting advice and program recommendations to ensure that member practices maximize retention and attract new patients. It’s difficult for ODs to know where to start and how to integrate a marketing plan into their already active business and that’s where Maddie comes in to help.”Langston brings extensive experience in marketing and sales administration and has developed strategies and platforms for small businesses in a variety of industries. In her new role, she will create customized marketing plans based on the practice’s specific needs of Prima practices.In late 2015 IDOC acquired Prima Eye Group, which provides consulting services for vision care professionals.