VM EVENTS Hyper-Local Location Based Marketing in the Smartphone Era By Staff Tuesday, September 29, 2015 3:39 PM RELATED CONTENT VM LIVE Presents How 'Tech’s Appeal' Can Seduce Customers With Digital Technology Tapping Into the Empowered Digital Consumer Michael Boland of BIA/Kelsey’s shared his insights about tech’s appeal. He began his presentation with a discussion of “hyperlocal” marketing and also touched on the importance of mobile and social media. View his presentation titled “Hyper-Local Location Based Marketing in the Smartphone Era.”