Vision Monday

Search

How Digital Technology’s ‘Tech’s Appeal’ Can Seduce Customers at VM LIVE Event

By John Sailer
Thursday, September 24, 2015 10:16 PM

LAS VEGAS—A standing-room-only crowd of representatives of leading optical businesses attended VM LIVE’s presentation of “Tech’s Appeal—Digital Tools to Seduce the Savvy Retail Customer” to learn what mobile technology can do for their businesses. Sponsored by Adlens, the half-day event held at the start of Vision Expo West featured speakers BIA/Kelsey’s Michael Boland and Mobiquity’s Scott Snyder, PhD. View this slideshow of the VM LIVE event to see the speakers in action and the many vision industry leaders who attended. For more coverage of the session, click here.

play next
1/30
previous

VM LIVE: “Tech’s Appeal”

Representatives of leading optical businesses filled the room to hear the Adlens-sponsored VM LIVE event “Tech’s Appeal—Digital Tools to Seduce the Savvy Retail Customer.”

VM LIVE: “Tech’s Appeal”

Vision Monday’s Marge Axelrad introduced the VM LIVE event about “Tech’s Appeal” and how to use it to its best advantage for business.

VM LIVE: “Tech’s Appeal”

BIA/Kelsey’s Michael Boland’s presentation began with a discussion of “hyperlocal” marketing that uses mobile technology to reach potential customers.

VM LIVE: “Tech’s Appeal”

Keynote speaker Scott Snyder, PhD, of Mobiquity, explained that mobile has enabled technology to come full circle by reaching each individual wherever they are and however they like.

VM LIVE: “Tech’s Appeal”

Essilor of America’s (l to r) Howard Purcell, OD, FAAO; Sheree Rajan; and Janelle Routhier, OD, FAAO, play with their mobile device at the mobile technology session.

VM LIVE: “Tech’s Appeal”

Kaiser Permanente’s Susy Yu, OD, and David Gilman prepare for the presentation with 3D glasses.

VM LIVE: “Tech’s Appeal”

Jobson’s Marc Ferrara introduced a 3D video about supporting sponsor Adlens’ adjustable focus eyewear for both the developing and the developed world.

VM LIVE: “Tech’s Appeal”

Attendees experienced 3D at the Adlens-sponsored VM LIVE “Tech’s Appeal” event.

VM LIVE: “Tech’s Appeal”

James Chen, founder of Adlens, wore special glasses along with the rest of the audience to view his company’s 3D presentation.

VM LIVE: “Tech’s Appeal”

David Chute (l) of i2C Ventures led a question-and-answer session with presenters BIA/Kelsey’s Michael Boland (c) and Mobiquity’s Scott Snyder, PhD (r).

VM LIVE: “Tech’s Appeal”

VM LIVE sponsor Adlens with CooperVision: (l to r) Adlens’ Sue Creek and Dean Butler; CooperVision’s Shaun Schooley and Mark Lindsey; and Adlens’ David Eichelberger.

VM LIVE: “Tech’s Appeal”

MyEyeDr.’s Sue Downes (l) and Angela McCoy.

VM LIVE: “Tech’s Appeal”

Eyemart Express Inc.’s Bryan Wilson, Teresa Mason and Sunshine Smith.

VM LIVE: “Tech’s Appeal”

El Nour Optics Co.’s Magid Nour (l) and Eslam Gomaa traveled from Egypt to attend.

VM LIVE: “Tech’s Appeal”

Moody Eyes’ Penn Moody, OD, and Connie Moody.

VM LIVE: “Tech’s Appeal”

Global Eyeventures’ Nikki Iravani, OD, and Rosin Eyecare’s Jonathan Rosin, MD.

VM LIVE: “Tech’s Appeal”

(L to R) VSP’s Brian Williams, Simrit Chahal and Nina De Guzman.

VM LIVE: “Tech’s Appeal”

Golden Vision’s Dennis Leung, OD, (l) and Ossip Optometry & Ophthalmology’s Terry Atwood.

VM LIVE: “Tech’s Appeal”

Vansuch Optometric’s Joe Vansuch, OD, (l) and Adlens’ Rob Stevens, PhD.

VM LIVE: “Tech’s Appeal”

Kaiser Permanente’s David Gilman (l) and The Williams Group’s Gilan Cockrell, OD.

VM LIVE: “Tech’s Appeal”

Adlens’ Dean Butler (l) with ABS’ Jean-Philippe Sayag.

VM LIVE: “Tech’s Appeal”

Metro Optics’ John Bonizio (l) greets New Look Vision Group’s Mario Pageau.

VM LIVE: “Tech’s Appeal”

New Look Vision Group’s Mario Pageau (l) and Antoine Amiel.

VM LIVE: “Tech’s Appeal”

Eye Designs’ Patricia Bobilin (l) and Texas State Optical’s John Marvin.

VM LIVE: “Tech’s Appeal”

Urban Optics’ Dave Schultz, OD, (l) and Hanna Schultz.

VM LIVE: “Tech’s Appeal”

Houston Eye Associates’ Deanna Pena-Garcia, OD, (l) and David Brown, ABOC, NCLE.

VM LIVE: “Tech’s Appeal”

VSP’s Anna Shah (l) and Connie Vavricek.

VM LIVE: “Tech’s Appeal”


Think About Your Eyes’ Jon Torrey with Visions and Beyond Ltd.’s Jean Scott.

VM LIVE: “Tech’s Appeal”

MyEyeStore’s Stephannie Keller (l) and Transitions Optical’s Patience Cook.

VM LIVE: “Tech’s Appeal”

EyeMed’s Matthew MacDonald (l) and RevolutionEHR’s Natasha Vora.

Home VM Mobile