MELVILLE, N.Y.—Gilbert Displays, a veteran Long Island company known for its work in trade show exhibition, architectural interiors and live events, is rebranding itself as, simply, Gilbert. The change, effective Aug. 1., elevates the 32-year-old company’s three main strengths into branded business units: Gilbert Exhibition, Gilbert Architectural and Gilbert Live.

“We’re no longer just a display company,” said Barry Ballen, founder and CEO. “We’ve become much more than that to our clients over the years. The name Gilbert is very important to us. It was my father’s name, who I founded the company with, and many of our core values come from him.”

Ballen added, “A major theme of the rebrand was personifying the company in a way that reflects the authenticity, warmth and partnership that has become synonymous with Gilbert.”