Latest News Gary Gerber, OD, Talks External Marketing Strategies on Feb. 22 ‘Power Hour’ By Staff Monday, February 20, 2017 12:15 AM FRANKLIN LAKES, N.J.—External marketing strategies is the topic of the Feb. 22 episode of “Power Hour,” the weekly broadcast hosted by Gary Gerber, OD, founder of The Power Practice. “I’ll be discussing some innovative external marketing strategies you should be using at your practice,” Gerber said. “What works, what doesn’t, how to budget and plan your marketing and how to create compelling campaigns are all topics to be covered on this next show. Call in early with your questions about your own marketing efforts and join the discussion.”Details about the shows, including how to listen in and links to previous episodes, can be found online at PowerHourInfo.