DALLAS—Age is Just a Number (#AIJAN) is a social media campaign, developed by Essilor International for its Varilux brand to help create a different outlook on aging.
In the U.S. specifically, an Essilor spokesperson told CLICK, the company is rolling out a teaser film through sponsored posts on social media to drive consumers to learn more about presbyopia and Varilux progressive lenses.
The #AIJAN campaign aims to de-dramatize presbyopia and help people who are facing changes to their vision after turning 40 to feel confident and keep doing the things they love no matter their age. Site visitors are also driven to a locator to find an eyecare professional near them. To date, the response from the campaign has been positive, with more than 80,000 people viewing the video in the U.S. alone and thousands visiting Varilux.com for more information.
“We want consumers to see all the things in life worth seeing through the best lens - a Varilux progressive lens -- and help them understand that they can see their best at any age and that there is a difference in lenses,” the spokesperson said.
Take a look at the video below.