NEW YORK—Johnny Was
, the contemporary women’s brand has signed a multi-year agreement with Eponym
to design, produce and distribute the brand’s first eyewear and sunglass collection.
As per the agreement, Eponym’s in-house design team will collaborate with the creative team at Johnny Was on the Johnny Was Eyewear collection. Eponym will also distribute the sunglass and optical frames directly to consumers and in wholesale channels.
“Eponym is taking a modern approach to developing and marketing eyewear, which we believe will help to ensure a compelling product offering for our customers,” said Rob Trauber, CEO of Johnny Was. “We are confident in their ability to translate our brand’s unique DNA into amazing eyewear, and achieve high product quality standards and a world class integrated customer experience.”
As Vision Monday reported
in March, Eponym is also the licensing partner for growing brands that seek to expand into eyewear such as alice + olivia, Billy Reid, Jason Wu and Steven Alan.
"We love working with brands that have a distinctive point-of-view and loyal customer base, so we’re excited to partner with Johnny Was to create a special collection of eyewear," said Andrew Lipovsky, CEO of Eponym.
Eponym’s digital platform allows brands to design and distribute prescription glasses, sunglasses and readers directly to their customers, under their own label, online, and in their stores. The company also manages all product fulfillment, customer service, and CRM, and invests in advertising to help grow each partner brand’s market share.
The Johnny Was Eyewear collection will include design details inspired by the contemporary silhouettes and rich colorways of the Johnny Was apparel line. The collection will be available in all Johnny Was retail shops and select department stores and boutiques in March 2018.