This may sound patronizing, but that’s sincerely not the goal here. Here’s the big statement: It would seem that eyecare professionals, who haven’t done so already, really, really need to rethink their attitude toward embracing new digital technology in their practice. Fast. Like now. Before next year.

In terms of today’s consumer and patient expectations, there is a price to pay for practices that do not. Based on their experiences with other health care providers, many patients expect their doctors to be able to communicate with them online, schedule appointments, seamlessly understand that patient’s history, look up insurance info, track a patient’s past prescriptions and purchases.

They want to connect with a practice via their smart phone; might want to preselect some product options, check on hours, learn about eye conditions. They want and expect the latest technology to provide unexpected support and suggestions about their interactions with the practice. And, oh yes, they want convenience—hours, flexibility, dependable and quick service.

Today’s “intelligent” eyecare offices are systems driven and many ECPs are now reaping the benefits of re-examining how their systems serve their needs and their patients’ needs. I know.

The thought of changing anything having to do with an office’s daily procedures and processes gives most practice owners serious pause. They’ve been through transitions that haven’t gone smoothly. They’re intrigued by new programs and capabilities—but, they ask, how can those work with existing systems? How much will it cost? How can we change?

People, there are many fine companies out there who are ready to help and assist you and your team. But now is not the time to be coping with a 10-year old computer system still dependent on CDs or floppy discs. Seriously, the modern digital world has solutions that can be implemented much faster than prior ones.

And, yes, it means that your new systems approach will inevitably require staff discussions and adjustments to be brought into play. But please, push beyond the trepidation and take some steps forward.

In the long run, systems will save money and enhance your own ability to guide your practice’s success. And, they’ll enable you to please today’s patients, too. Smart systems are already starting to be the distinguishing factor between successful independent practices and those who will be left behind.

maxelrad@jobson.com