NEW YORK—ED Ellen DeGeneres, the new American lifestyle brand developed by the well-known television host, actress, writer and producer, announced that the company is launching ED eyewear with Modo Eyewear as its partner.

Comprised of both sunwear and optical collections, ED eyewear showcases Ellen DeGeneres' personal style and design in a variety of styles, colors and lens shapes, the company pointed out.

ED is Ellen DeGeneres’ new American lifestyle brand, launched this past June, inspired by her iconic style, values and personality.

"I'm so excited to partner with Modo on my new collection of ED eyewear," said DeGeneres. "We have regular opticals and sunglasses in some amazing designs that will have you shouting 'I wear, you wear, we all wear ED eyewear!'"

“We are thrilled about the launch of ED Ellen DeGeneres eyewear on EDbyEllen.com," said Alessandro Lanaro, CEO of Modo. "Modo appreciates this partnership with Ellen and the ED team, and we look forward to this collaboration."

Rebecca Giefer, Modo’s COO, told VMail that the partnership is a multi-year licensing agreement which includes optical, sun and readers for North America. She said, “The collection exudes Ellen's positive energy. The word ‘love’ is applied to the interior of each temple and the brand name ED is engraved on the metal hinge detail or the metal temple tip detail of each style. We love working with the brand and the commitment to incorporate both Ellen's personality and design direction is a fun way to approach eyewear.”

Sunwear styles are available at $155 at EDbyEllen.com in 17 select styles in stainless steel or acetate. The optical collection will be available for purchase in September at additional retailers. Giefer also said the collection will be offered to select ECPs and optical retailers.

With a passion for interior design, architecture and fashion, DeGeneres “brings her unique vision to ED Ellen DeGeneres, this beautifully designed, high-quality collection of women's apparel, footwear, accessories, bedding & bath and decorative home. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world,” the company said.