INDIANAPOLIS—Dr. Tavel, the 75-year-old optical retailer based here, has taken a number of tactical steps to address the changes the “digital age” is bringing to eyecare and the optometry world.
The family-owned company with 21 stores across the state of Indiana recently launched a redesigned website and overhauled its social media outreach as it attempts to enhance communication and outreach with patients and consumers.
“We have revamped our social media and look forward to engaging with our loyal customers and sharing their experience with the rest of our team,” the company noted in a blog post on its updated website. “All the pictures featured on our website [show] local models and our real doctors. We are teaming up with local Indiana influencers and celebrities to create an ever-more exciting feed and stories on eye health and how you can improve your vision.”
In the blog post, the company noted that it has a history of providing Indiana families with “high quality, yet affordable eyecare products and services.” The changes Dr. Tavel is making to its online presence is due, in part, to the impact “digital” tools have had on optometry.
“People are spending 10 hours a day on a screen, switching to buying glasses and contacts online, using prescriptions they received from who knows when,” the post noted. “We don’t plan on selling our glasses online, and we don’t plan on increasing our prices. It is our mission to continue delivering outstanding levels of customer service and long-term customer satisfaction to our patients.”
The new website will showcase new brand-name frames and new promotions, and it features easy-to-navigate locations pages and a new online scheduling experience, according to the blog post.